How to Create Website Content: From Blank Page to Sales

Meet Ben

Business owner for 15+ years, web designer, and online marketing specialist. Providing practical advice for starting & growing a 
6 Figure Home-Based Business

how to create website content
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I get it—starting a website can feel overwhelming, especially when you sit down to write content. After working in web design and marketing for over two decades, I’ve seen many small business owners hit a wall here. And honestly, I’ve been there myself.

You want your content to sound right. You want it to connect. But where do you start?

Here’s the thing: It doesn’t have to be perfect. It just needs to be good enough to launch. That’s how I got through the early days of my business, and that’s how you can get your website off the ground too.

1. Start with a Simple Sitemap

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Blank pages are intimidating. But you don’t need to have every detail nailed down before you start. Let’s keep it simple.

How to create your sitemap:

  • Open up a document—Google Docs, Word, whatever works.
  • Start with “Home” at the top, then add 3-5 main sections below (About, Services, Blog, Contact).
  • For each page, just jot down 2-3 key points you want to hit.

That’s it. You’re not building Rome today. You’re laying the foundation. Spend no more than 30 minutes on this.

Get it good enough to launch. The most successful businesses started with a basic plan and improved over time.

Pro Tip

2. Write Like You Talk

This is where perfectionism usually strikes. But instead of thinking about writing a “professional” website, imagine you’re explaining your business to a friend. That’s all it is. Your audience doesn’t need polished business jargon—they need to understand who you are and what you do.

How to get started:

  • Pick one page to start (like “About”).
  • Set a 15-minute timer.
  • Just write. Don’t worry about grammar or sounding fancy—write like you’re having a conversation.

When you’re done, read it out loud. Does it sound like you? If it feels stiff or robotic, loosen it up. The goal is to connect with your audience, not to impress them.

Ask yourself:

  • What does my business do?
  • Why did I start it?
  • What problem do I solve for my customers?

Keeping it real is more effective than getting it perfect.

3. Break It Up: Make Your Content Easy to Scan

Let’s face it—people don’t read long blocks of text anymore. They skim. That’s why it’s so important to make your content easy to scan.

How to format:

  • Shorten your paragraphs (2-3 sentences).
  • Bold key points.
  • Use bullet points or numbered lists when possible.
  • Add subheadings every few paragraphs.
  • Leave space between sections so the page doesn’t feel cramped.

After you format, take a step back and squint at the page. Does it look easy to read? If not, adjust.

Make sure the content can be easily scanned. Readers should be able to pick up your key points even when they’re skimming.

Pro Tip

4. Speak Their Language

It’s easy to fall into the trap of using technical jargon that your audience doesn’t understand. Don’t worry about impressing people—focus on connecting with them.

Tips to keep it relatable:

  • Think about who your audience is—maybe they’re small business owners like you were when you started. What do they care about? What’s their experience level?
  • Scan your writing for any tech-heavy terms. Can you explain these ideas more simply?
  • Focus on benefits, not features. If you’re talking about your service, always add the “which means…” For example, “We offer cloud storage, which means your data is always secure.”

At the end of the day, the goal is to solve their problems. Show them how you do that in language they understand.

5. Use AI to Write Your Content

I’m a big advocate for writing your own content as much as possible, especially at the start. But I know firsthand that sometimes the process feels overwhelming. Here’s the good news—AI can help lighten the load.

I use ChatGPT for nearly all my content creation these days. It’s an incredibly powerful tool that helps you generate rough drafts, brainstorm ideas, and even improve readability. But, as with any tool, the key is knowing how to use it effectively.

How to leverage ChatGPT for your website content:

  1. Start by feeding it basic information about your business—what you do, who you serve, and what makes you unique.
  2. Use it to draft the bulk of your content (like product descriptions, blog posts, or even FAQs).
  3. Spend your time on the final 20%—refining, adding your personal insights, and making sure the content truly reflects your brand and voice.

Don’t let AI replace your voice. Use it to help speed up the process, but always add your personal touch for authenticity.

Pro Tip

Free Download: One Prompt to Kickstart Your Online Business with ChatGPT

Get instant access to the exact prompt I use to train ChatGPT for my business! This prompt will help ChatGPT understand your specific needs, saving you hours of trial and error. Whether you’re launching your first product or trying to streamline your content creation, this is a powerful way to get started.


Final Thoughts on Writing Your Website Content

Look, I know firsthand that perfectionism can slow you down. I’ve spent days rewriting a paragraph, tweaking a sentence, or trying to make everything “just right.” But here’s what I’ve learned: Done is better than perfect. You can always improve as you go.

Your audience isn’t looking for perfection—they’re looking for authenticity. They’re looking for someone who understands their struggles and can provide real solutions.

So start where you are. Write something real. Launch it. Then keep going. Your future self—and your customers—will thank you for it.

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Meet the Author

Ben Coyour

As a home-based business owner consistently earning over 6 figures, I built this site to help you start your own at home business fast and make it profitable. I also share time-saving tips to help you focus on what truly matters in life.

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