After two decades in web design and online marketing, I've seen many tools come and go. But some stand the test of time or rise above the rest to prove their worth.
These small business website tools is not a standard best-of-list. These are tools I have used or interacted with for a long time. This way, I can sleep well at night knowing I'm recommending quality products.
I'm cutting through the noise to share the exact tools I use in 2025 to build and grow successful small business websites.
Best Web Hosting
Kinsta My Top Choice

When it comes to web hosting, Kinsta is my go-to choice for small businesses. I've used dozens of web hosts, and Kinsta is still my favorite, hands down. In fact, I host this site on Kinsta 🙂
Features:
- Lightning-fast load times: Kinsta's use of Google Cloud Platform ensures your site loads in the blink of an eye. They have always outperformed all the other web hosts I work with.
- Top-notch security: With free SSL certificates and daily backups, your site is fortified against threats.
- Scalability: As your business grows, Kinsta grows with you without missing a beat. You have nearly unlimited ability to grow your business site.
For small businesses, this means higher customer satisfaction, better SEO rankings, and, ultimately, more sales. Kinsta's managed hosting removes the technical headaches, letting you focus on what matters – running your business.
Best Domain Names
Namecheap My Top Choice

Namecheap isn't just about cheap domains; it's about value. While I have worked with many domain name companies, I usually choose Namecheap because it's so simple to use.
Features:
- User-friendly interface: Easy domain management for even the least tech-savvy business owners.
- Free WhoisGuard: Protect your personal information from spammers and scammers.
- Excellent customer support: Quick resolution to any domain-related issues.
Namecheap allows small businesses to secure their online identity without breaking the bank. A memorable domain name is your first step towards building a strong brand presence online.
Best Website Builders
Elementor My Top Choice

Elementor has revolutionized the way I build WordPress websites for small businesses. Seriously, I have built 50+ sites with Elementor, everything from simple 3-page sites to dynamic sites with hundreds of pages. I have yet to find its limit in terms of capabilities.
Features:
- Drag-and-drop interface: Create stunning designs without touching a line of code.
- Responsive editing: Ensure your site looks great on all devices with ease.
- Theme builder: This is my favorite feature to build dynamic templates for pages and posts.
Elementor boosts profitability by reducing development time and costs, enabling easy updates without ongoing developer fees, and creating professional designs that enhance credibility and conversion rates.
Best AI Tools
Jasper My Top Choice

Many people use free AI tools like ChatGPT or Gemini for their content needs (I do, as well), but realistically, they are still not as powerful as paid-for AI tools.
Jasper is one of those AI tools that I have watched evolve over the past few years to become a powerhouse of AI tools for small businesses.
Features:
- Campaign creator: Create a full marketing plan from a single brief.
- Brand voice: This was a game-changer for their product as it can mimic your brand’s unique tone and style in everything it creates.
- Versatile templates: From product descriptions to email campaigns, Jasper does it all.
For small businesses, Jasper means consistent, high-quality content without needing a full-time writer or expensive agency.
Best SEM Tools
SEMrush My Top Choice

I have used SEMrush over the years to develop comprehensive digital marketing strategies. Allowing me to gain insights that help my customers make data-driven marketing choices that produce results.
Features:
- Keyword research: Uncover profitable keywords your competitors might be missing.
- Site audit: Identify and fix SEO issues holding your site back.
- Competitor analysis: Stay one step ahead in your market.
SEMrush boosts small business profitability by driving targeted traffic through optimized campaigns, reducing ad spend with a focus on high-performing keywords, and improving organic rankings for sustained traffic growth.
Best SEO Tools
RankMath My Top Choice

I used Yoast SEO for years to optimize my client's sites, but RankMath has become my preferred WordPress SEO plugin. It helps my clients create keyword-optimized content better than any other tool I have used, and they keep adding new features often.
Features:
- User-friendly interface: Makes complex SEO tasks accessible to non-experts.
- Content optimization: Real-time suggestions to improve your content's SEO score.
- Schema markup: Boost your visibility in search results with rich snippets.
For small businesses, RankMath translates to better search engine visibility without needing an SEO specialist on the payroll. It's true – I often train my clients on using RankMath to optimize their content, and they love it!
Best CRM Tools
Keap My Top Choice

Keap (formerly Infusionsoft) is the CRM that's transformed how my clients manage customer relationships. I admit I really didn't like it when it was Infusionsoft, but they have come a long way from the clunky tool that competed with Hubspot. They now have my recommendation!
Features:
- Sales automation: Nurture leads and close deals on autopilot.
- Email marketing: Send targeted campaigns based on customer behavior.
- Invoicing and payments: Streamline your financial processes.
Keap helps small businesses punch above their weight, providing enterprise-level customer management at a fraction of the cost.
Best WordPress Tools
Envato Market My Top Choice

When it comes to WordPress themes and plugins, Envato is my first stop. If you can't find what you need for free on WordPress, you will likely find a cheap solution on the Envato Market.
Features:
- Vast selection: Find the perfect theme for any industry or niche.
- Quality assurance: A rigorous review process ensures high-quality products.
- Regular updates: Stay current with the latest WordPress developments.
Envato empowers small businesses by offering professional designs at affordable prices. It significantly reduces development time and costs while providing access to premium features without the need for custom development.
The Best Small Business Website Tools For You
Remember, while these small business website tools are my top picks, the best choice for you depends on your specific needs, budget, and technical expertise. I recognize everyone says that, but it's true.
Always take advantage of free trials when available to ensure the tool is the right fit for your business.