As both a web developer and small business owner, I've spent the last 20 years learning the hard way what makes or breaks a business website. I've used pretty much every hosting provider out there, and I want to share why I ultimately chose Kinsta for my own business website.
Look, I get it – when you're running a small business, every dollar counts. It's tempting to go with the cheapest hosting option. I've been there! But after years of dealing with slow sites, frustrating support, and stress-inducing downtime, I learned that cheap hosting actually costs you more in the long run.
Think about it – your website is often the first impression potential customers have of your business. If it's slow or constantly having issues, you're literally losing money with every customer who gets frustrated and leaves.
That's why I not only use Kinsta for my own business website, but I also confidently recommend it to my clients. Let me share the real-world benefits I've experienced…
1. The Speed Difference Is Real
Remember the last time you tried to load a slow website? How long did you wait before giving up? For most people, it's just a few seconds. That's why website speed isn't just a nice-to-have – it's essential for your business.
When I moved my site to Kinsta, the difference was immediate. Pages that used to take 3-4 seconds to load were suddenly appearing almost instantly. This isn't just my experience – I've seen the same results with every client site I've moved to Kinsta.
Here's why Kinsta is blazing fast:
- They use the latest PHP versions and optimize their servers specifically for WordPress
- They use Google Cloud Platform (the same infrastructure Google uses)
- Every site gets its own isolated container (no sharing resources with other sites)
- They implement advanced caching automatically (no need to mess with caching plugins)
My actual results from Kinsta
Why not just show you? Here you go:

2. Support That Actually Understands Your Business
Kinsta's support team isn't just answering tickets – they're WordPress experts who understand that every minute your site is down means lost revenue for your business. Seriously, I've chatted with them, and they know WordPress; I greatly appreciate that.
What really sets them apart:
- Every support person is a WordPress expert (no entry-level techs)
- Average response time is under 2 minutes (I've tested this)
- They're available 24/7/365 (because business problems don't wait for business hours)
- Support is included in every plan (no upselling for “premium” support)

“Courteous treatment will make a customer a walking advertisement.”
James Cash Penney
3. Growth-Ready Infrastructure
Here's something most small business owners don't think about until it's too late – what happens when your business grows? I learned this lesson the hard way with a previous host when one of my clients had a viral moment. Instead of celebrating the traffic, I was troubleshooting the bogged-down site.
Kinsta's infrastructure is built differently. Since they use Google Cloud Platform, your site can automatically handle sudden traffic spikes. It's like having a backup generator for your website – it kicks in exactly when you need it.
What this means for your business:
- Your site stays up during high-traffic periods (like during sales or after marketing campaigns)
- No need to upgrade plans preemptively “just in case”
- Resources scale automatically when you need them
- You only pay for what you actually use
4. Backups That Actually Work
Kinsta's backup system isn't an afterthought – it's robust and reliable:
- Automatic daily backups are included with every plan
- Easy one-click restore process
- Option for hourly backups if you need them
- Ability to create manual backups before making changes
5. A Dashboard That Makes Sense

You know what I love most about Kinsta's dashboard? It was clearly designed by people who actually use it. After years of dealing with clunky, confusing hosting interfaces, using MyKinsta feels like upgrading from a flip phone to a smartphone.
I can find everything I need without having to Google where settings are hidden. Whether I'm checking site performance, managing backups, or setting up a new domain, everything is exactly where you'd expect it to be.
Real Talk About Pricing
Let's address the elephant in the room – yes, Kinsta costs more than basic shared hosting. But here's why it's worth it for your business:
Think about what an hour of your time is worth. Now think about how many hours you've spent:
- Trying to figure out why your site is slow
- Waiting on support to fix issues
- Dealing with downtime during important business moments
- Struggling with technical issues instead of running your business
I've done the math for my own business. The time and stress Kinsta saves me is worth far more than the difference in monthly hosting costs. Plus, faster loading times and better uptime mean more conversions and sales – Kinsta literally pays for itself.
I have migrated so many sites away from cheap web hosts. I will save you time and money and recommend you host your WordPress site with Kinsta. There done!
Let's Wrap This Thing Up!

After 20 years in web development and trying countless hosts, here's what it comes down to: If your website is important to your business, Kinsta is worth the investment. The peace of mind alone – knowing your site is fast, secure, and supported by experts – is invaluable.
I trust them with my own business website and those of my clients. In the world of web hosting, that's about the strongest endorsement I can give.
Ready to make the switch? Use my link below to get started with Kinsta: